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Sunday Aug 11 | 7p to 11p
411 Woody Hayes Dr.
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Now that you know what it is...
See how it works and what it can do for you and your organization.
How it Works
Email
Distribution
User Interaction
with Email
Association
Management
System
Digital
Marketing
Platform
Email
Preference
Center
Digital Marketing Platform
While we lead with Adestra and SharpSpring as the premier digital marketing platforms for associations, from an integration standpoint, we’re platform-agnostic. We can integrate your Association Management System (AMS) seamlessly into any mainstream digital marketing platform.
Association Management System
Given that our entire client base, our focus, and our expertise is focused on associations, we’re AMS-agnostic. We can integrate your digital marketing platform(s) into any Association Management System in the marketplace so you have a centralized view of your membership data and your prospect data.
Email Distribution
Send an email through your digital marketing platform by personalizing/segmenting via data coming from your digital marketing platform and your association management system. User engagement with that email and its content will be recorded in your digital marketing platform and your email preference center.
User Interaction with Email
User interacts with email by opening, clicking on the links, opting out, making changes to their communication preferences, etc. and those interactions are written back to the Digital Marketing Platform and the Email Preference Center.
Email Preference Center
This is a centralized area for your users to manage their communication preferences and opt-outs/ins. If your user changes preferences or globally opts out, those changes are written back to both your AMS and your marketing platform.
Click on each circle for more detail.
What it can do for you
Streamline
your buyer journeys and, preserve your reputation with your customers.
Hone
your audience so that you’re focused on your most qualified buyers
Nurture
the complete member lifecycle from prospect to lead to member
Book a Demo
What this means
Centralizes worlds of data to give you the full picture
Association Management System (AMS)
Data collected through membership application
Digital Marketing Platform
Data collected as users interact with your content
Job function
Certifications held
Engagement score
Member thru
Opened an email
Clicked on a link
Visited a landing page
Converted
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Checks that any member
that downloads your content doesn't get pushed into a membership recruitment campaign.
1
2
3
4
5
Records when a customer converts so that they’re pulled from subsequent
buyer journeys.
Awareness
Consideration
Decision
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